In a world where organisations are tasked with digital transformation, adopting new technologies and ways of working – the advent of the Metaverse is starting to capture the imagination of senior leaders who are looking for new ways to innovate, and who realise that we may be on the cusp of a major societal change. Throughout the course of history new forms of technology – be it the printing press, the mechanical clock or the world wide web – have had a transformative effect on how we communicate, connect and derive meaning from the world. These technologies were so impactful that they took on a metaphysical and symbolic meaning which had seismic consequences for work, leisure, communication and overall societal advance. All the signs are showing us that virtual realities, or “the metaverse” will have a similar impact.

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